The joy of animated gifs!
For our latest E-newsletter we created this little animated GIF to illustrate the joys of Spring springing!
Why an animated GIF? In this digital age of instant messaging, an animated GIF can provide a happy balance between the still image and video. As a marketing tool they can capture the attention of the viewer and highlight parts of an image which may be lost in a still, providing a strong call to action.
Or, in the case of our illustrated happy flower lady, it can just be joyful, cute and creative!