Starfish is delighted to be working with Southsea's Fitness Festival to create a new brand which includes a new logo and Bert the Bear.
Bert is feeling a little soggy around the middle and would like to try a new sport to get himself a little fitter so what better place to go than the Fitness Festival on Southsea's Castle Field this summer.
Tina Newton, Director of Sweat Southsea, organisers of the Festival said "The main reason we started the festival was to inspire everyone to lead a more active and healthy lifestyle. There is an activity out there for everyone they just have to find the one they enjoy. This is why we try to cover all different activities and sports at the festival, as well as promoting healthy eating that’s achievable for everyone. We want people to find their inspiration!"
We hope Bert does too, watch out for new characters as Bert tries out new sports.