NHS Women's Trust

This eye-catching campaign was created for a South London Health Authority to promote their Women's Services. Starfish's solution to the brief was a series of illustrations centred around a character who soon became known as Mabel! We see Mabel pregnant, with her family, with her midwife and with her baby across a whole suite of publicity materials including brochures, leaflets, posters and cards.

By using illustration for this project we negated the, often challenging, task of sourcing good photography which is representative of the culturally diverse demographic. It is also cute, engaging and unique!