Gunwharf Quays

The off-site marketing campaign covers 6 and 48 sheet posters, train panels, leaflets and online advertising via MSN and Facebook, with the same campaign used on-site to reinforce the brand.

The tagline “everybody needs an outlet in life” was the starting point for the campaign and by using the activities of Play, Relax, Shop, Explore and Party a targeted but visually exciting campaign was created.